Cookie Policy

In accordance with Moroccan Law No. 09-08 on the protection of individuals with regard to the processing of personal data, promulgated by Dahir No. 1-09-15 of February 18, 2009, and under the supervision of the National Commission for the Protection of Personal Data (CNDP), DELLAROSA HOTEL & SUITES informs users of the website www.dellarosa-marrakech.com about the use of cookies and similar technologies. This cookie policy explains what cookies are, how we use them, and how you can manage your preferences, particularly in relation to our Google Ads campaigns and the use of Google Analytics.

1. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It collects information about your browsing, stores your preferences, and enhances your user experience. Cookies can be temporary (session cookies, deleted when you close your browser) or permanent (stored for a specific duration).

2. Data Controller

The data controller for data collected via cookies on the website www.dellarosa-marrakech.com is:

  • Company Name: Dellarosa Hotel & Suites Marrakech
  • Address: 5 Avenue Moulay El Hassan, Hivernage, 40 020 Marrakech, Morocco
  • Email: direction@dellarosa-marrakech.com
  • Phone: +212 524 422 227

Other entities involved:

  • BWS DIGITAL, for website management and optimization.
  • Google (Google Analytics and Google Ads), for traffic analysis and targeted advertising.
  • PlanetHoster, our hosting provider (4416 Louis-B.-Mayer, Laval, Quebec, Canada H7P 0G1), for data storage.

No other third parties have access to this data, except in cases of legal obligation.

3. Types of Cookies Used

We use the following categories of cookies on our website:

a. Strictly Necessary Cookies (Technical)

  • Purpose: Ensure the proper functioning of the website (navigation, access to secure sections, language preference storage, etc.).
  • Consent: These cookies do not require prior consent as they are essential for the website’s operation.
  • Example: Session cookies to maintain your connection.
  • Retention Period: Generally deleted at the end of your session.

b. Performance Cookies (Analytical)

  • Purpose: Analyze website traffic and usage to improve its performance and content.
  • Tool Used: Google Analytics.
  • Data Collected: Pages visited, visit duration, device type, traffic source (e.g., via search engine or advertising campaign).
  • Consent: These cookies require your prior consent.
  • Retention Period: Up to 13 months.

c. Advertising Cookies

  • Purpose: Deliver personalized ads through our Google Ads campaigns based on your browsing behavior and interests.
  • Tool Used: Google Ads.
  • Data Collected: Advertising identifiers, pages visited, interactions with ads.
  • Consent: These cookies require your prior consent.
  • Retention Period: Up to 13 months.

4. Purposes of Cookies

Cookies used on www.dellarosa-marrakech.com serve the following purposes:

  • Ensure smooth and secure navigation.
  • Measure website audience to optimize content and performance (via Google Analytics).
  • Provide targeted ads tailored to your interests (via Google Ads).
  • Store your preferences (e.g., language choice or navigation settings).

5. Legal Basis

The use of cookies is based on the following legal grounds, in accordance with Law No. 09-08:

  • Your explicit consent for analytical and advertising cookies, collected via the consent banner displayed during your first visit.
  • Legitimate interest for strictly necessary cookies, essential for the website’s operation.

6. Cookie Management

You can manage your cookie preferences in several ways:

Note that blocking certain cookies may affect the website’s functionality.

7. Data Recipients

Data collected via cookies is intended for:

  • Dellarosa Hotel & Suites Marrakech, for website management and optimization.
  • Google (Google Analytics and Google Ads), for traffic analysis and targeted advertising.
  • PlanetHoster, our hosting provider (4416 Louis-B.-Mayer, Laval, Quebec, Canada H7P 0G1), for data storage.

No other third parties have access to this data, except in cases of legal obligation.

8. Data Transfer Abroad

Data collected via Google Analytics and Google Ads may be transferred to servers outside Morocco, particularly in the United States. These transfers are governed by contractual clauses compliant with CNDP requirements, ensuring an adequate level of protection. For more information on Google’s data management, see: https://policies.google.com/privacy.

9. Retention Period

Data collected via cookies is retained for a maximum of 13 months from the date of collection or your last consent. Strictly necessary cookies are generally deleted at the end of your session.

10. Data Security

DELLAROSA HOTEL & SUITES and its partners (Google, PlanetHoster) implement technical and organizational measures to protect data collected via cookies, including:

  • Encryption of sensitive data.
  • Use of secure protocols (HTTPS).
  • Restriction of data access to authorized personnel only.

11. Your Rights

Under Law No. 09-08, you have the following rights regarding your personal data collected via cookies:

  • Right of Access: View the collected data.
  • Right to Rectification: Correct inaccurate data.
  • Right to Erasure: Request data deletion, subject to legal obligations.
  • Right to Object: Object to data processing for legitimate reasons.
  • Right to Data Portability: Receive your data in a structured format (if applicable).

To exercise these rights, please send your request to:

A response will be provided within one month.

12. Complaints

In case of disputes regarding cookie usage, you can contact the CNDP:

  • National Commission for the Protection of Personal Data
  • Address: Avenue Al Mouqaouama, Rabat, Morocco
  • Website: www.cndp.ma
  • Email: contact@cndp.ma

13. Policy Updates

This cookie policy may be updated to reflect legal changes or modifications to our practices. Any updates will be posted on www.dellarosa-marrakech.com, and users will be informed via the consent banner or other appropriate means.

14. Contact

For any questions about this cookie policy, please contact us:

+212 5 24 43 14 97 info@dellarosa-marrakech.com